This session provides a practical, step-by-step guide to leveraging artificial intelligence in content creation, using gardening as a case study. Participants will explore a range of AI tools and techniques, gaining insight into best practices and potential challenges. The discussion will cover AI’s role throughout the content creation process, including ideation, drafting, revision, fact-checking, excerpting, graphic generation, publishing, and marketing. Attendees will leave with a comprehensive understanding of how AI can enhance efficiency and creativity in producing high-quality content.

Peter Wigren is an entrepreneur who’s been involved in content creation for 15 years. With Peter’s background as a technologist and digital marketer, and with a master’s degree in AI, his perspective is both deep and broad. For the last 5 years, Peter has been active in the garden industry, creating and publishing content to the websites Great Grow Along and Simple Spring.