Breakout B5: Getting to Know Gen Z Volunteers: Strategies for Recruitment, Communication and Recognition [Dr. Esther McGinnis, Emily How, Rachelle Vettern]

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Breakout B5: Getting to Know Gen Z Volunteers: Strategies for Recruitment, Communication and Recognition [Dr. Esther McGinnis, Emily How, Rachelle Vettern]

August 25 @ 2:45 pm - 3:45 pm

emily how, rachelle vettern, esther mcginnis

In order for Extension Master Gardener programs to grow, they must recruit, embrace, and work side-by-side with Gen Z volunteers. However, generational gaps create a sense of disconnect, as each generation grew up with different ways of thinking, communicating, and understanding the world. In this interactive and bucket filling presentation, Emily will identify Gen Z defining events, characteristics and values. To bridge generation gaps, she will discuss preferred modes of communication for all generations, and identify horticultural topics, volunteer opportunities, and forms of recognition that resonate with Gen Z. All generations will come away with a renewed appreciation for their own lived experiences.


Emily How is a North Dakota State University Extension agent with a passion for gardening. Her enthusiasm for plants took root in Denton County, Texas as a Junior Master Gardener. Today, Emily channels her enthusiasm and passion into her work – sharing her expertise and love of gardening with her adopted North Dakota community.


Esther McGinnis is an associate professor in the North Dakota State University (NDSU) Department of Plant Sciences. She is also an Extension horticulturist and director of the NDSU Extension Master Gardener program. Her graduate students conduct research in the areas of native plant evaluation, pollinator conservation, and plants for rain garden environments. As the administrator of the Extension Master Gardener program, impactful initiatives include planting pollinator habitat, fighting food insecurity, beautifying communities beautification, and diagnosing plants.


Rachelle Vettern, Ph.D. is a Professor and the Leadership and Volunteer Development Specialist for North Dakota State University Extension. In her Extension role, she conducts research and provides education for youth and adults in the areas of leadership, ethics, generations, youth development, and volunteer development.

She and her husband Darin live in Hawley, MN. They have two children, Evan who is 21 and Emily who is 17. Rachelle’s family loves outdoor activities including boating, skiing, snowshoeing, and biking.

Details

Date:
August 25
Time:
2:45 pm - 3:45 pm

Organizer

Nicky Maddams
Email
texasmastergardener@gmail.com